Every business website is different. Each boasts its own unique attraction, whether that’s a video telling customers about the product or a page of testimonials. There are certain things that every business website should have, though – at least if they want the website to do well and reel in visitors!
Whether you’re an e-commerce company or you want to build a website for your shop, here are seven things you must include in the site.
1: An Attractive Landing Page
Your homepage should be attractive enough to get users to stick around. Avoid cluttering the page with too much text, images, and videos. Instead, keep it clear and to the point. Try to limit the colors you use, too – too many will only be overwhelming! Remember, every choice you make with web design reflects on your brand.
The web design agency Blue Whale Media specializes in bespoke web design, so consider using their expertise to build attractive web pages that boost your brand image.
2: Easy Navigation
A high-quality initial landing page is great, but it isn’t enough – you must ensure all users can navigate the website easily. That means having easy-to-find pages, including an ‘about us’ page and ‘contact’. Make everything crystal clear to make it a user-friendly experience for all visitors. By doing so, you ensure more people stick around.
3: High-quality Content
Content is an essential part of any website. As a business, you must include content that answers your target market’s questions and shows them that you are expertise in your niche. For example, if you sell high-fashion, show that you know the latest trends with high-quality fashion blogs.
4: An ‘About Us’ Page
Many website visitors look for an ‘about us’ page to learn more about the company, so make sure your website has one! On this dedicated page, you can go more into detail about your company’s journey. Tell your story to breathe life into your brand identity.
5: Strong Branding
Creating a strong brand is important for businesses, and your website is the best place to start. Website design choices like colors and images show visitors exactly who your company is, so make sure it is cohesive and reflects your values.
6: Easy to Find Contact Details
If a potential customer visits your website and has a question, they need to know where they can ask it. That’s where a contact page comes in. With easy-to-find contact details, your users will have no questions unanswered.
7: Clarity About Who You Are
Many business websites make the mistake of being overly ambiguous with their website. Sure, it might look cool, but your visitors need to know who you are and what you have to offer. Be clear about what your business is about and how you can help customers. With this clarity, you are more likely to turn visitors into customers.
Every website needs these seven parts to ensure users have the best experience possible when visiting, so make sure yours has them.